Friday, September 29, 2023



Meet The Founder 

I am SHE just like YOU.  We are mothers, sisters, friends, wives, cousins, aunts, nieces, Godmothers, daughters, co-workers, leaders, dreamers, doers, believers, educated women, members of a sororities, and other organizations, volunteers and I am sure there are many more that I didn’t list.  For years I wore several hats, yet I made it my PerSOULnal goal to find time to focus on myself, my passion and my purpose in life.  As I began to see who SHE was, I realized that there were so many other women around the world just like me; worked 9-5 daily, then 5-9 giving of myself to others to ensure they had the things the need to be successful and well in life.

For years I witnessed successful everyday women going above and beyond their daily jobs to do things that impacted and changed the lives of others.  These women didn’t serve and give to receive recognition, they gave and served because it was their purpose and passion in life.  They saw this as a way of fulfilling their life purpose.

I was just like these women.  I worked every day however I had a passion and a life purpose that lived within me.  I wanted more than just my 9-5.  I wanted to create a platform where all these women would join together, share their successes, their newfound business, their organizations, and their life stories with one another.  I had a vision to host an event that would celebrate women and acknowledge them for their contribution to the sisterhood of women everywhere. I had a vision to create a platform where women could be mentored and provided resources that could help them live beyond their past and focus on rebuilding their future.

I asked God to show me how this organization should look, how I was to build it and how I was to share it with others.  He gave me She ROCKS It-Celebrating Women Who ROCK!  I was in awe because I asked for something that would be for all women, he gave me SHE, I wanted something to represent the pillar and strength of women in the families, on their jobs and in the community, he gave me ROCKS, I wanted to represent all that we do, he gave me IT which encompasses everything we touch, everything we do, everything we seek to accomplish. The final part was what I had a desire to do which was Celebrate Women, which created She ROCKS It-Celebrating Women Who ROCK.  He showed me a day of celebration where women would come together smiling, excited to meet new women, dressed classy and sassy in their soulful best representing their unique self, he showed me elegance in venues, where the atmosphere was different, warm and welcoming, he said give them and experience.  This inspired me to host a annual awards Gala celebrating who SHE is as well as a nonprofit S.H.E Inc a 501c3 organization that provided workshops, mentorship and volunteer opportunities for women.

I’m thankful for my SHE brands.. She ROCKS It, S.H.E Inc., SRI PerSOULnal and  She ROCKS It Magazine, I AM SHE Facebook Group including, National I AM Day. My signature events: Celebrating Women Who ROCK the Gala, National I AM SHE DAY EXPO, The Girlfriend Gathering which is a lady’s night with a twist of EmpowHERment and The She Lounge Experience an event where conversations take place.  I’m glad you stopped by.  I hope this gives you a little insight on who SHE is and what SHE does. 


Joyce Dawkins-Founder